Privacy Notice

Vortex IOT Limited (“Vortex”) respects your privacy rights and is committed to protecting personal data.

1. What this Privacy Notice covers

This Privacy Notice aims to give you information about the personal data we may collect and process in relation to:

  • The services we provide to our clients.
  • This website (

2. How we capture data

Vortex takes steps to ensure that the collection of personal data is minimised and personal data is not stored nor processed as part of the services it provides to its clients.

The VTX City product provides continuous mapping of transport and urban infrastructure. By nature of its purpose, the unit contains a HD camera pointed directly at the road surface and kerbside, and not towards buildings.

To achieve this purpose the HD camera may incidentally capture images of pedestrians or vehicles. This footage is fully redacted before it is transferred and stored on to our secure network.

If you have any individual privacy concerns please contact the Data Protection Officer, details of how to do this are in Section 4.

3. This Website

3.1 Cookies

Our website may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of our website and to provide and improve our services.

A cookie is a text file that is placed on your hard disk by a webpage server. Cookies cannot be used to run programs on or infect your computer with viruses. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

Vortex works to offer a consistent experience across the web using cookies. These are securely assigned and contain only an identifier for Vortex to recognize the user while they are logged in. As soon as the user logs out of Vortex, none of the information in the cookie is personally identifiable. Vortex may also use cookies to store users’ emails they have used to sign up on services in order to provide the Service.

By using our website, you may also receive certain third-party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than us. For more details, please refer to Our Cookie Policy:

3.2 Third Party Website

This Privacy Notice does not extend to the use of personal data by any other third-party websites that are linked to or from our website, whether we provide those links or whether they are shared by other users. We have no control over how your data is collected, stored or used by third parties and we advise you to check the privacy policies of any such websites before providing any data to them.

3.3 Your right to withhold information

You may access certain areas of our website without providing any data at all. However, to use all features and functions available on our website you may be required to submit or allow for the collection of certain data.

You may restrict your internet browser’s use of Cookies. For more information, see section 8 and our Cookie Policy

4. Data Protection Officer

We have appointed a Data Protection Officer (DPO) who is responsible for this Privacy Notice. If you have any questions about this Privacy Notice, please contact the DPO in one of the following ways:

Email address:

Postal address: DPO, Marston Holdings Limited, Rutland House 8th Floor, 148 Edmund Street, Birmingham, B3 2JR.

Our ICO registration number is ZB228584.

If you have a privacy complaint or would like to exercise one of your privacy rights please contact the DPO.

You can raise a complaint at any time or obtain advice from the Information Commissioners Office (ICO), the UK regulator for data protection issues (

The ICO prefer that you exhaust our internal complaints process before you bring the matter to their attention. We would also appreciate the chance to properly investigate the matter and report our findings back to you

5. Protecting your information

Data security is of great importance to us and to protect your data we have put in place suitable physical, electronic and managerial controls to safeguard and secure data collected through our website or otherwise.

You should note that when using the website and our related services, your information may travel through third party infrastructures that are not under our control. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.

We use high level encryption software on our IT networks to prevent access to your personal information. Unfortunately, the internet is never a completely secure environment. Therefore, we cannot guarantee that hackers or unauthorised personnel will not gain access to your personal information despite our best efforts.

We have put in place confidentiality clauses or confidentiality agreements (including data protection obligations) with our third-party service providers and require all third parties to respect the security of your personal data and to treat it in accordance with the law.

Notwithstanding the security measures that we take, it is important to remember that the transmission of data via the internet may not be completely secure and that you are advised to take suitable precautions when transmitting personal data to us via the internet.

Changes to our Privacy Notice

We may change this Privacy Notice as we may deem necessary from time to time, or as may be required by law. Any changes will be immediately posted on our website together with the version number and date. If the change in Privacy Notice materially impacts our data subjects, then we will also communicate with them directly.

We recommend that you check this page regularly to keep up to date.

This Privacy Notice was last updated in June 2022

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